Our Story

Starting in 1998 and with over 25 years of experience, Love What You Eat are experts in delivering delicious quality frozen foods to more than 100,000 UK customers. The sustainability and ethical nature of our food chain is important to us. We believe that good quality ingredients produce a great tasting dish. Our aim is to supply and deliver good quality frozen food that tastes as good if not better than fresh.


Award-winning Products

Our award-winning quality products are sustainably sourced from suppliers we know and trust and we always ensure we can trace our meats from field to table.

Our local chefs work closely with our on-site butchers to create mouth-watering dishes with personally selected, locally sourced ingredients.

All our food is individually packaged by our expertly trained butchers and fishmongers into suitable portion sizes, making it easy for you to plan meals, reduce waste and of course save money!

Exotic grilled fish

Frozen to stay fresh

Our products are frozen just once, locking in all of the goodness and nutritional benefits. What’s more is that all of our frozen products can be safely stored in your freezer for up to 12 months until the moment you are ready to create something tasty without compromising on quality!

Our Product Awards:



Frozen to stay fresh haddock